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So talking to a friend of mine, a Sociology Lecturer. He started to explain the theory of social capital, so lets start there.

Social Capital

Wiki “Social Capital, referring to connections within and between social networks, is a core concept in business, economics, organizational behavior, political science, public health, sociology and natural resources management”

The way in which i interpreted ‘Social Capital’ was that each of us has various networks of friends that are benificial to us as individuals, we then create levels of trust between these friends to enable us to ask favors. What i mean is that when we make a new friend we not only judge how much we like the, but subconsciously make a decision on how beneficial these friends will be to us in the future.

I assume that some of us have a larger need for a ‘Social Capital’ than others, whether this means they like to have people around them they can reply on, trust, ask favors or advice from.

An example of social capital is say i had a friend that was a plumber and i just happened to have some plumbing work need doing. I would then use my social capital  to ask my friend to either help me with my plumbing work or do the work discounted.

In return i would build him a web site to promote his plumbing business, I now here you ask what this got to do with social media marketing?

Social Media Marketing 

So lets have a little think about what social media marketing? in the previous post to this i talked about the advantage of social bookmarking systems such as digg it, delicious etc. Now when you think about it, becoming a member of such a network requires a level of trust in your fellow members. Meaning that you increase your social capital through a social network.

So we use our social capital to find good sites, get advice, plugins, downloads, latest industry news and more.

Post by online shop design