Social Media Marketing (SMM)
March 7th, 2008SMM - Social Media Marketing
Online Shop Design are for ever moving with the times, although most of the time it feels like catching up with the times. Now SMM (Social Media Marketing) is the next step in the development of online marketing and for us e-commerce marketing . So how do i relate this information to the systems that are in place within my company?
SMM has become a form e-marketing which seeks to achieve communications through the participation in social network such as Myspace, Facebook MySpace, Facebook, Bebo, YouTube, Dailymotion, Hi5 and Gather.com.
Along with these social networks are social web applications such as reddit, Digg, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo, Last.fm, Twitter, Eventful and ePinions.
The main aims for Online Shop Design using SMM involve:
- brand awareness - (get a name or product across to a large audience)
- increasing visibility - (the more places a productcan be viewed the better, even friend networks within social networks can be a way for companies to expand the visibility of a site or product)
- encouraging brand feedback - (Online Shop Design offer to set up our customers personal blogs, these can then be related for different categories, i.e FAQ’s, Testimonials, Etc)
- possibly sell a product or service - (SEM + SMM = Product sold)
A good product from the customer is vital, the last thing you would want to happen while using SMM as a e-marketing tool is to get a bad response as the networks could be used to promote a negative point of view.
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